My thoughts on the "He Gets Us" commercial during Super Bowl 58. Part 1

The good, the bad, the ugly.

From the He Gets Us website.

Preface

For those who may not have seen the commercial, you can find it here.

For those who may not be familiar with the “He Gets Us” campaign (HGU henceforth) in general, here is their “about us” on their website. This page will be referenced below.

Several years ago, HGU made their debut as a campaign seeking to start conver…