My thoughts on the "He Gets Us" commercial during Super Bowl 58. Part 2

The good, the bad, the ugly.

Preface:

1. I do understand the target audience for the campaign. He Gets Us (HGU) seems to do a good job of getting people to talk or ask questions.

2. I do not think the campaign is evil. “Ugly” may be too strong of a sentiment…

3. I understand the idea of “pre-evangelistic” content and conversation.

4. I personally think there is a better/more effective way to pro…