Good thoughts, Abram! I’ve heard several of my non-Christian friends complain about these HGU commercials primarily from a monetary standpoint. Considering that a 30 second Super Bowl ad cost 7 million dollars in 2024, they feel that it is hypocritical for HGU to spend somewhere in the neighborhood of 12-14 million on a 60 second ad. According to them, that same money could have been much better spent. HGU could have fed hundreds of millions of people instead, for example. While, I understand that it often takes money to get the gospel out and the Super Bowl is certainly a massive opportunity for a historically large captive audience, I’m not entirely unsympathetic to the sentiments of my non-Christian friends. Yes, I suppose these commercials may spark conversation, but it seems that the conversation is mostly negative and having an opposite effect from HGU’s intention. As you stated, Abram, I’m sure these commercials are blessing someone, but I also question if there isn’t a more effective and efficient method for that same amount of money to be utilized. When, you take that into account in conjunction with the watered down gospel approach you articulated, it does seem like poor stewardship at best.
Good thoughts, Abram! I’ve heard several of my non-Christian friends complain about these HGU commercials primarily from a monetary standpoint. Considering that a 30 second Super Bowl ad cost 7 million dollars in 2024, they feel that it is hypocritical for HGU to spend somewhere in the neighborhood of 12-14 million on a 60 second ad. According to them, that same money could have been much better spent. HGU could have fed hundreds of millions of people instead, for example. While, I understand that it often takes money to get the gospel out and the Super Bowl is certainly a massive opportunity for a historically large captive audience, I’m not entirely unsympathetic to the sentiments of my non-Christian friends. Yes, I suppose these commercials may spark conversation, but it seems that the conversation is mostly negative and having an opposite effect from HGU’s intention. As you stated, Abram, I’m sure these commercials are blessing someone, but I also question if there isn’t a more effective and efficient method for that same amount of money to be utilized. When, you take that into account in conjunction with the watered down gospel approach you articulated, it does seem like poor stewardship at best.
Thanks for the comment Adam.